![]() History tells us of the renowned newspaper personalities who made use of Yellow Journalism. The goal was to grab public attention to such a degree that people would buy more newspapers. When print media in the 1800s started dabbling with this phenomenon, journalists termed it “Yellow Journalism”. Overpromising and underdelivering on news headlines has been going on for much longer than most people might imagine. It doesn’t matter if the reader never reads the article - only that they click on the link. Once they click through, they will see the advertising from which the news outlet or social media platform generates its revenue. This type of link will get even more attention if a mainstream media outlet uses it.Ĭonsumers may become frustrated when they see that there is nothing important behind the headline. However, when you go inside the story you may find that the story in fact gives very little new information.Īccording to Search Engine Journal (SEJ), phrases like “X reasons why” and “This is what” generate the most clicks. ![]() The news links usually contain a headline and a visual representation.īut while news of a natural disaster or a terror attack would clearly warrant sensational headlines, click-bait news uses sensational headlines for articles which have little or no news value at all.įor example, a headline such as “10 facts you must know about Cancer” will generate interest because Cancer is a serious disease. News links shared on social media are the most common form of click-bait stories. This is known most commonly as “click-bait” journalism. Readers everywhere can identify with the disappointment of clicking on a promising-looking headline to discover the content has little to do with what has been promised. From the ‘Great Moon Hoax’ of 1835, ‘Yellow Journalism’ has been around longer than you might imagine.
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